Marketing without data is like driving with your eyes closed.
Michelle oversees growth initiatives for our clients, as well as for our division. At the onset of any campaign, Michelle works closely with our Strategy, Client Service, Media, and Planning teams to understand a client’s business and marketing challenges. She then devises a comprehensive go-to-market strategy. In addition, Michelle works with our Client and Analytics teams to develop measurement plans and pro forma models, ensuring all teams are aligned on KPIs and business strategies.
Michelle’s background includes project management, strategic development, pro forma modeling, offer development, research, creative insight, media buying, backend operations, and campaign analytics and optimization. Michelle has extensive experience working with fully-integrated brands in the direct-to-consumer, retail driving, and drive to online space, with clients such as Adaptive Health, Chase, Home Depot, Alivecor, Eargo, and LendingTree.
Beyond the bio
| Hobby: | Traveling the world |
| Favorite trip: | River cruise in Germany |
| Favorite movie: | The Money Pit |
