Experts in DRTV AND CTV with extensive experience in marketing AND lead gen

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years in business

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industry client tenure

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average years' experience of team members

The Spark

Our history

We've spent decades innovating new ways to create, plan, buy, attribute, and report media - laying the foundation for our clients' success.

Originally founded on the east coast in 1985, MMSI became part of Rain Holdings, Inc in 2006. This acquisition combined our extensive media relationships and expertise, with the most sophisticated, industry-leading tech platforms. The result is the lowest rates and speed to market optimizations, alongside a vibrant agency culture that's built on teamwork and collaboration.

As an industry leader, our data engineers and analysts are continually innovating new attribution solutions, while our strategists, planners, and buyers are in constant pursuit of the next best opportunity for our clients.

We believe that client success is inextricably linked to the wellness of our team members. It's a cyclical relationship that can be seen in our results: annual ratings continue to show the highest campaign success rates and the highest employee satisfaction ratings.

Meet Us

Leadership team

At Rainstorm Direct, we have some of the brightest and most experienced minds in DRTV and CTV. With extensive experience in marketing and lead generation, we excel in video as a media powerhouse. Our exclusive partnerships, often developed over decades, mean we can secure inventory exclusives, pricing advantages, unique data feeds, and have an intimate understanding of the ever-changing media marketplace, allowing us to deftly navigate shifting conditions.

It's the perfect combination of audience and industry experience to drive growth for your business.

Tony Ferranti

Managing Partner

Kaila Vallee

Executive Vice President

Michelle Fallon

Senior Vice President

Susan Rupert

Vice President, Media

Tom Wetzel

Group Media Director

Nick Bucci

Director, Client Services

Stefanie Williams

Associate Director, Media Planning

Sarah Brennan

Director, Growth and Development

Carey White

Director, Data & Analytics

You matter

Diversity, equity, and inclusion (DEI)

Toward the goal of a more diverse, equitable, and inclusive workplace (and world), we're currently working on:

Developing a set of conscious practices that seek to understand and appreciate the interdependence of humanity, cultures, and the natural environment
Identifying and eliminating structural and institutional barriers that cause outcome disparities, especially those that impact underrepresented groups
Defining and setting up intentional practices that support belonging and representation in the workplace
Challenging the status quo by proactively discussing diversity with clients in creative and audience targeting
Our vision is that everyone who works at and with Rainstorm Direct understands what DEI means to us and how to apply that understanding to create and maintain an equitable workplace—for the people we hire, the work we do, the clients we serve, and the culture we create.

Connected Anywhere

Our talent pool? Everywhere.

Our flexibility-first approach means we're free to hire people for their talent, not their location. For our team, it means able to work from wherever's most convenient, or peaceful, or stimulating. For our clients, it means a team packed with ability and experience.

See open roles

Core Values

C

be
courageous

We innovate. Participate. We're not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We're brave. Because being brave is easy when everyone has your back.

R

value
relationships

We care about the people we work with and the relationships we build. We're honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn't a nice-to-have, it's a must have. And yes, participation counts.

E

commit to
excellence

We do whatever it takes, for however long it takes (even when it's hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can't be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.

W

have a
winning spirit

We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.