Experts in DRTV AND CTV with extensive experience in marketing AND lead gen
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The Spark
Our history
We've spent decades innovating new ways to create, plan, buy, attribute, and report media - laying the foundation for our clients' success.
Originally founded on the east coast in 1985, MMSI became part of Rain Holdings, Inc in 2006. This acquisition combined our extensive media relationships and expertise, with the most sophisticated, industry-leading tech platforms. The result is the lowest rates and speed to market optimizations, alongside a vibrant agency culture that's built on teamwork and collaboration.
As an industry leader, our data engineers and analysts are continually innovating new attribution solutions, while our strategists, planners, and buyers are in constant pursuit of the next best opportunity for our clients.
We believe that client success is inextricably linked to the wellness of our team members. It's a cyclical relationship that can be seen in our results: annual ratings continue to show the highest campaign success rates and the highest employee satisfaction ratings.

Meet Us
Leadership team
At Rainstorm Direct, we have some of the brightest and most experienced minds in DRTV and CTV. With extensive experience in marketing and lead generation, we excel in video as a media powerhouse. Our exclusive partnerships, often developed over decades, mean we can secure inventory exclusives, pricing advantages, unique data feeds, and have an intimate understanding of the ever-changing media marketplace, allowing us to deftly navigate shifting conditions.
It's the perfect combination of audience and industry experience to drive growth for your business.
You matter
Diversity, equity, and inclusion (DEI)
Toward the goal of a more diverse, equitable, and inclusive workplace (and world), we're currently working on:
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Developing a set of conscious practices that seek to understand and appreciate the interdependence of humanity, cultures, and the natural environment
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Identifying and eliminating structural and institutional barriers that cause outcome disparities, especially those that impact underrepresented groups
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Defining and setting up intentional practices that support belonging and representation in the workplace
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Challenging the status quo by proactively discussing diversity with clients in creative and audience targeting
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Our vision is that everyone who works at and with Rainstorm Direct understands what DEI means to us and how to apply that understanding to create and maintain an equitable workplace—for the people we hire, the work we do, the clients we serve, and the culture we create.
Core Values
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