Insights

How to Choose Between Linear TV and CTV for Your Next Campaign

Choosing between linear TV and CTV? Compare scale, audience targeting, CPM efficiency, and measurement to optimize your ad spend.

September 24, 2026

The Q4 Medicare Advertising Surge: How Advertisers Can Prepare for One of the Year’s Most Competitive Marketplaces

Q4 sees heightened ad competition, with Medicare Open Enrollment putting additional pressure on TV inventory and pricing.

September 15, 2026

How to Test, Optimize, and Scale DRTV Campaigns

Learn how to successfully test, optimize, and scale DRTV campaigns. Discover the data-driven framework DTC brands use to build a predictable TV growth engine.

September 10, 2026

Football Season Is Coming: Are Advertisers Ready for the Viewership Lift?

As marketers finalize Q4 plans, the data suggests football season is more than just a programming opportunity. It's a catalyst for meaningful audience growth.

September 08, 2026