As we head into 2026, consumer sentiment regarding tariffs is predominantly characterized by anxiety and "sticker shock" fatigue. The overriding trend is a shift to value and self-reliance, as consumers navigate a cost environment where prices remain elevated due to the cumulative effect of tariffs. This has led to highly intentional spending and a breakdown of traditional brand loyalty.
December 11, 2025
Nielsen’s Big Data + Panel methodology blends panel and set-top box/ACR datasets to help alleviate the concerns around under-representation. This shift isn’t just a technical upgrade; it’s a fundamental change in how the industry defines value, negotiates ad buys, and measures success.
December 04, 2025
This month's report covers Disney's short exit from YouTube TV and what advertisers need to know about Nielsen's new methodology.
November 20, 2025
As we enter one of the make-or-break times of the year for brand sales, awareness and profitability, Kaila Vallee, Executive VP of Rainstorm Direct, shares her insights on how proactive planning can maximize results.
November 12, 2025
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