Insights

Sunday Still Rules

For marketers, football isn’t just a media buy, it’s a foundation for brand reach, awareness and sales.

January 15, 2026

2025 Macroeconomic Trends Summary

Our team summarized the 2025 macroeconomic trends that will likely impact consumer behaviors going into 2026.

January 05, 2026

Q1 2026 Marketplace Outlook

The latest Q1 2026 marketplace outlook is available to download which includes key factors to be aware of, Nielsen's online and offline spend trends and more.

December 16, 2025

Most Impactful Lingering Effects of Tariffs in 2026

As we head into 2026, consumer sentiment regarding tariffs is predominantly characterized by anxiety and "sticker shock" fatigue. The overriding trend is a shift to value and self-reliance, as consumers navigate a cost environment where prices remain elevated due to the cumulative effect of tariffs. This has led to highly intentional spending and a breakdown of traditional brand loyalty.

December 11, 2025