In convergent TV environments, where linear and connected TV operate side by side, waste does not usually come from one catastrophic mistake. It accumulates quietly through small inefficiencies that compound over time.
April 02, 2026
As we move into Q2 2026, the Converged TV marketplace continues to reflect a dynamic blend of tightening linear conditions and expanding CTV opportunity—an environment that rewards agile planning and an integrated view of the video landscape.
March 24, 2026
Rainstorm Direct is pleased to announce the promotion of Kaila Vallee to President. In this role, Kaila will continue to oversee the division, which specializes in performance marketing in Converged TV as well as DRTV.
March 19, 2026
For the last 10 years, “performance media” has been almost exclusively a digital term. The term is commonly used as shorthand for paid search, paid social, programmatic display, and platforms that offer real-time optimization based on clicks, conversions, and attributed revenue. If a marketing channel includes a dashboard and a CPA column, it’s categorized as […]
March 19, 2026
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