Insights

Navigating Media Strategy During the 2026 Winter Olympics

For brands planning February campaigns, we gather key considerations to ensure optimal performance during the 2026 Winter Olympics.

January 20, 2026

Sunday Still Rules

For marketers, football isn’t just a media buy, it’s a foundation for brand reach, awareness and sales.

January 15, 2026

2025 Macroeconomic Trends Summary

Our team summarized the 2025 macroeconomic trends that will likely impact consumer behaviors going into 2026.

January 05, 2026

Q1 2026 Marketplace Outlook

The latest Q1 2026 marketplace outlook is available to download which includes key factors to be aware of, Nielsen's online and offline spend trends and more.

December 16, 2025