Insights

Why Competitive TV Rates Matter More Than Ever for Performance Campaigns

Competitive TV rates drive performance. See how DTC brands use discounted inventory to lower CAC and scale profitably in 2026. Read the guide.

May 27, 2026

Why Some Brands Choose Performance TV Over Digital Channels

A growing number of brands are investing more heavily in performance television instead of relying exclusively on digital channels.

May 20, 2026

How Performance TV Attribution Works Today

Learn how performance TV attribution works today. Understand time-based analysis, call tracking, market testing, and blended CPA to prove TV's impact on your campaign ROI.

May 13, 2026

Optimizing TV at the Speed of Digital: How Rainstorm Direct’s Schedule Optimizer Redefines Performance Media

Schedule Optimizer, Rainstorm Direct’s proprietary AI and machine learning solution, is designed to bring real time responsiveness to linear media.

May 07, 2026