Insights

Why an $8 Million Super Bowl Ad Is Often Less Effective Than an $8 Million Year‑Round Campaign

A 30‑second spot in 2026 is about $8 million before production costs, so the question is unavoidable: Is a Super Bowl ad really worth it?

January 30, 2026

Navigating Media Strategy During the 2026 Winter Olympics

For brands planning February campaigns, we gather key considerations to ensure optimal performance during the 2026 Winter Olympics.

January 20, 2026

Sunday Still Rules

For marketers, football isn’t just a media buy, it’s a foundation for brand reach, awareness and sales.

January 15, 2026

2025 Macroeconomic Trends Summary

Our team summarized the 2025 macroeconomic trends that will likely impact consumer behaviors going into 2026.

January 05, 2026