Nielsen’s Big Data + Panel methodology blends panel and set-top box/ACR datasets to help alleviate the concerns around under-representation. This shift isn’t just a technical upgrade; it’s a fundamental change in how the industry defines value, negotiates ad buys, and measures success.
December 04, 2025
This month's report covers Disney's short exit from YouTube TV and what advertisers need to know about Nielsen's new methodology.
November 20, 2025
As we enter one of the make-or-break times of the year for brand sales, awareness and profitability, Kaila Vallee, Executive VP of Rainstorm Direct, shares her insights on how proactive planning can maximize results.
November 12, 2025
The latest Q4 marketplace report is available to download, with insights into key factors to be aware of, media trends, on and offline spends broken down by category, plus a calendar of key Q4 events.
October 23, 2025
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