Insights

How Advertisers Can Win Around the 2026 NFL Draft

The 2026 draft presents a unique advertising window with a week of non-stop coverage in major markets, creating significant momentum.

April 07, 2026

The Secret to Slashing Waste in Convergent TV Campaigns

In convergent TV environments, where linear and connected TV operate side by side, waste does not usually come from one catastrophic mistake. It accumulates quietly through small inefficiencies that compound over time.

April 02, 2026

Q2 2026 Converged TV Marketplace Outlook: Stability, Momentum, and the Value of Planning Across Screens

As we move into Q2 2026, the Converged TV marketplace continues to reflect a dynamic blend of tightening linear conditions and expanding CTV opportunity—an environment that rewards agile planning and an integrated view of the video landscape.

March 24, 2026

Kaila Vallee Promoted to President of Rainstorm Direct

Rainstorm Direct is pleased to announce the promotion of Kaila Vallee to President. In this role, Kaila will continue to oversee the division, which specializes in performance marketing in Converged TV as well as DRTV.

March 19, 2026