Insights

Q1 2026 Marketplace Outlook

The latest Q1 2026 marketplace outlook is available to download which includes key factors to be aware of, Nielsen's online and offline spend trends and more.

December 16, 2025

Most Impactful Lingering Effects of Tariffs in 2026

As we head into 2026, consumer sentiment regarding tariffs is predominantly characterized by anxiety and "sticker shock" fatigue. The overriding trend is a shift to value and self-reliance, as consumers navigate a cost environment where prices remain elevated due to the cumulative effect of tariffs. This has led to highly intentional spending and a breakdown of traditional brand loyalty.

December 11, 2025

The Ratings Reset: How Nielsen’s Hybrid Model Changes the Game

Nielsen’s Big Data + Panel methodology blends panel and set-top box/ACR datasets to help alleviate the concerns around under-representation. This shift isn’t just a technical upgrade; it’s a fundamental change in how the industry defines value, negotiates ad buys, and measures success.

December 04, 2025