Planning media is like planning a party. Get it right and everyone has a great time!
Stefanie has 18 years of experience in advertising with 15 years dedicated to drive-to-web, retail and direct-to-consumer campaigns. She has worked on clients across many verticals including JustFab, eHarmony, SmileDirectClub, Adaptive Health, LendingTree, Eargo, and Deal Dash. While specializing in US linear DRTV, her background also includes cross-channel planning, CTV, Canada, Upfronts, and Sponsorships.
Stefanie has been under the Rain umbrella since 2015 and currently leads the media planning team at Rainstorm Direct. In this role she helps guide strategy and growth, team training and acts as lead planner on multiple accounts setting up schedules, testing plans, optimizations, and analysis. In addition to this role, she works closely with our internal developers on updates to our proprietary buying/planning tool, Tracker, so it remains leading-edge technology and allows for the most efficient, data-driven results that deliver growth.
Beyond the bio
| Fun fact: | I was a contestant on Wheel of Fortune in college |
| Karaoke song: | Cher "If I could turn back time" |
| Go to snack: | Probably kettle corn, though currently obsessing over Juantonios Chilipeno Chips |
