Kaila Vallee

Marketing is like parenting – requires patience, creativity, and the ability to smile while everything’s on fire.

Kaila joined the Rain the Growth Agency team in 2013 and now oversees the Rainstorm Direct division of the company which specializes in Converged TV (linear, CTV and YouTube) performance marketing. With over 17 years’ of strategic marketing, performance media, direct sales and product life cycle experience, Kaila has overseen cross-channel marketing campaigns for several top retailers and companies (CVS, Lume, Harry’s, Ethos, Mutual of Omaha, ClearCaptions, VSP and Adaptive Health to name a few).

In her role as President, she focuses on strategic growth for the company, aiding clients and guiding internal teams to exceed goals as efficiently as possible. She oversees the team in all phases from audience targeting and strategic planning, to campaign launch, through post-measurement optimization and success. Accompany that with best-in-class AI and technology and the knowledge of navigating a complex video marketplace, Rainstorm Direct is the best of both worlds for brands looking to grow their awareness and drive sales.

Kaila thrives on consumer trends and staying relevant and is one of the reasons why she loves the marketing industry so much. There is so much evolution, with new brands, platforms, and technology emerging everyday. Kaila resides in Narragansett, Rhode Island with her husband and two young daughters.