Susan Rupert

Working in media is like starting a new puzzle every day. You have to make sure all the different parts fit seamlessly together.

Susan has 25+ years of media buying experience, working on direct-to-consumer, retail driving and drive-to-online campaigns including BISSELL, Humana, Lending Tree, Mercari, Peloton and Wayfair. Without hesitation, Susan can explain the nuances of media buying, or a media outlet’s sales structure, inventory and programming. She oversees all local broadcast, national cable, satellite and syndication schedules to ensure they deliver the best combination of performance and reach based on the media strategy.

Susan joined Rain the Growth Agency (then Cmedia) in 2000 as its third short-form media buyer and since then the agency’s buying team has expanded to 50+ members. Since 2005, Susan has managed all offline media buyers while also advising on the evolution of Tracker, the agency’s proprietary buying, planning and measurement platform. Having joined Rainstorm Direct in July 2022, Susan oversees the media team, is a strategic lead on several accounts, and bridges the media teams across agencies, ensuring best practices are shared regularly and new opportunities are explored.